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THE BRIEF NOSHI is a boutique Japanese ice cream that is being introduced to the Australian market. The flavours are distinctly Japanese. The pr… Read More
THE BRIEF NOSHI is a boutique Japanese ice cream that is being introduced to the Australian market. The flavours are distinctly Japanese. The product required an identity and packaging that would make such a unique (and some would say strange) product attractive to Australian ice cream lovers. THE CONCEPT Kawaii, which literally means 'cute' in japanese. This is a huge imagery style in Japanese pop culture. Play on the likeness of an ice cream cone to a speech bubble and use this in the comical context of Kawaii. Shillington College student project Read Less
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