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The positioning of Norwegian Cruise Line's new Gift Card encourages past guests and future cruisers to "Unwrap the Experience." The product launc… Read More
The positioning of Norwegian Cruise Line's new Gift Card encourages past guests and future cruisers to "Unwrap the Experience." The product launch also includes a holiday campaign "Wish List Program, "making it possible for cruisers to ask family and friends for the gift card over the holiday months. Copywriter: Michelle Bielecki and Tucker Hassler Read Less
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