The Northwest Film Forum is an organization dedicated to discovering, championing and sharing transformative film. Films that have or will change the way we think about story telling. From cult classics like The Graduate, to the most progressive directors such as Harmony Korine.
Local Sightings Film Festival
Local Sightings Film Festival is the purest statement of this mission. A two week, jam–packed film festival celebrating only original works only from Pacific Northwest directors. For audiences, it’s chance to see impeccably crafted stories and outrageously fresh visual experiences before, literally, the rest of the world.
The central conceptual element in all of the identity, is the Curious Eye—rendered to reference the human eye and the camera lens. As a central character, the eye acts as both the constant search for new stories, as well as embodying the sometimes weird, often expected delights of seeing progressive films for the first time.
In the festival’s graphic language, visual eye associations inform the festival branding, leading with the event title referencing an eye chart. Elements throughout the brand identity and the event branding feature upside down and flipped elements, capturing the actual mechanics of camera and eye functionality (objects literally flip in our minds), but also the pleasing metaphor see seeing things that flip around in our minds. Dense patterning captures the frenetic energy of the festival, and little touches of color borrowed from classic film color bars add to the excitement.
In the festival’s promotional films, the eye comes to life through a series of classic film moments presented with a twist. In each situation, two eyes collide, unexpectedly seeing each other in a way that clearly changes them forever, and changes the way we think of these beloved scenes forever.
—Independent to the end—
True to the independent spirit, all materials and time, were created by volunteers and donated by local businesses. All for a budget under a $1000.00 (US).