Northernmost Cognac
14413
1305
86
Add to Collection
About

About

Northernmost is the result of an 8 week visual research project at Westerdals School of Communication, Oslo Norway. Fall of 2013 The intention o… Read More
Northernmost is the result of an 8 week visual research project at Westerdals School of Communication, Oslo Norway. Fall of 2013 The intention of this project was to gain a deeper insight to cognac, both in terms of the product itself and designing for the category. In additions, there has been a few studys of design directions that connect to this category. In regards to the actual design process, the main idea was to break down the visual language of the category and explore ways to break with the established paradigm of cognac brand design. The self initiated brief asked for a Norwegian brand of cognac. The name is a reference to the oak the product is aged on, with the oak coming from the northernmost natural occurrence of sessile oak in the world; Edøy. The bottle takes inspiration from the mountainous landscape of Norway’s rugged northwest coast. The design itself is a classic scandinavian minimalist counterpart to an otherwise saturated category. Read Less
Published:
 
 
 
 
 
 
 
 
 
 
Northernmost is the result of an 8 week visual research project at Westerdals School of Communication, Oslo Norway. Fall of 2013
 
The intention of this project was to gain a deeper insight to cognac, both in terms of the product itself and designing for the category. In additions, there has been a few studys of design directions that connect to this category.
 
In regards to the actual design process, the main idea was to break down the visual language of the category and explore ways to break with the established paradigm of cognac brand design.
 
The self initiated brief asked for a Norwegian brand of cognac. The name is a reference to the oak the product is aged on, with the oak coming from the northernmost natural occurrence of sessile oak in the world; Edøy. The bottle takes inspiration from the mountainous landscape of Norway’s rugged northwest coast. The design itself is a classic scandinavian minimalist counterpart to an otherwise saturated category.
 
Northernmost was awarded 2nd place in the student category in the 2014 The Dieline Awards
Single scroll site created as the main presentation form for the project. Part brand and product site, part project information site. Also displayed as part of a short exhibition of the project, along with following process booklets and poster.
 
The site can be viewed at Northernmost.co (very heavy load!). All photography credits belong to photographer Marius Beck Dahle
Research and design process
Thank you for viewing!
High resolution images available at mariussunde.com