The Northeast Cultural Alliance is a regional arts agency located in Northeastern Connecticut. They are a non-profit organization sanctioned by the state to help the creative workforce in the Northeastern Region. They wanted a identity campaign to be the face of their regional efforts. We created a logo that gave the appearance that the Arts Alliance was an "umbrella" organization to help artists and arts organizations in the area. They did not want to give the impression that they were replacing the hard work of cultural entities that had already existed. We created a Rack Card, Membership forms, Member Cards, and business cards for the coordinator.