North Identity & Design Work
For the opening of the new North restaurant in the Arcadia area of Phoenix we were asked to rebrand the restaurant with a new logo, collateral, menus and a custom mural. We took a different approach to this mural than we did with the one we did for The Arrogant Butcher. Instead of stencils, which wouldn’t have worked for such detailed line art, we used a projector and worked through the night to paint the artwork. We documented the entire process and have a timelapse you can see below. You can see other design elements and the custom font we created for the restaurant here.