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Created during an Art Direction class at The Savannah College of Art and Design for Nook's SimpleTouch with GlowLight.
Art Direction/Copywriting: Lauren Danford
Problem: People who read the classics in literature are the least likely group to buy an eReader.
Insight: Classic paintings resonate with this group and the SimpleTouch with GlowLight is the closest eReader to a book with lighting capabilities easy on the eyes.
Idea: The Nook SimpleTouch with GlowLight will bring light to the classics once again.
Click any image to zoom.
Outdoor Wall Mural:
At night, a spot light is set up to mimic the product's light settings.
Outdoor Bus Shelter:
Motion detection will fade darker and darker as someone gets closer while the Nook glows more and more, eventually fading to black and displaying text.
Outdoor Airport Lightbox: