Nom Nom, Tring Tring, Ching Ching

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  • Pitch for Nestle's countline range; Bar One, Kit Kat, Tex and Smarties, as a  promotional campaign.

    Our BIG IDEA was derived off a very simple mechanics base.

    Buy Chocolates – Eat it!
    Dial for Airtime!
    Dial More and Win Big!

    We did this by introducing an onomatopoeic device, designed tobe simplistic, iconic and instantly recognisable
    in both look and communication tonality:
    Nom Nom
    Tring Tring
    Ching Ching

    Visually, we have made use of a range of "everyday people" - The objective was make the campaign relevant and recognisable to a large target audience: e.g. "My granny looks like that..."

  • Outdoor
  • 20" TVC
  • A4 Print Ads
  • Streetpole ads
  • Radio and Downloads
  • POS:
    Lifesize standies, Point of sale unit, character wobblers and shelfstrips

  • Nestle Countline Pitch. JWT JHB. 2011.
    Art director/ Designer: Mariske van den Berg
    Writer: Christine Voorendyk
    Illustrator: Jenny Lamont
    CD: Theo Clarke