Add to Collection
About

About

Nokia Personas.... 10 personas have been created to communicate KSPs of Nokia devices, in a way that appeals to the 25 yr old consumer. We tell t… Read More
Nokia Personas.... 10 personas have been created to communicate KSPs of Nokia devices, in a way that appeals to the 25 yr old consumer. We tell the stories of 10, mid-twenty year olds, living, working and playing in Los Angeles! Read Less
Published:
Nokia campaign
'Real' people (non-models), cast by Camilla Arthur on the streets of Los Angeles 
(December 2011)
They handled any problems that arose without panic or stress... and we all laughed even harder.  Funniest of all was during the call backs, in Venice at about 9 pm at night, there was a major power cut - undaunted they soldiered on... casting by the light of their phones, combined with a lighter!!
Unsurprisingly the pictures reflect their personalities - fun, light-hearted, warm and real; the job was a total pleasure!!