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For the 2011 annual Nokia World event, Lethal had been asked to create a care package for digital attendees to the event. These contained a tote-… Read More
For the 2011 annual Nokia World event, Lethal had been asked to create a care package for digital attendees to the event. These contained a tote-bag, some 3d glasses and a t-shirt. When I joined as an intern I was tasked with creating another t-shirt based off of the original design for the show floor attendees, something that followed the same theme, but took the idea a bit further. After some sketches and idea generation we decided to use the idea of have a Superman-Esc style shirt reveal. Being exposed underneath would be the technical inner workings of the intendees, showing what they're really made of. “Working with word-of-mouth agency 1000 Heads, we developed an ‘on the ground’ pack for attendees at the Nokia World conference at London’s Excel Centre including a t-shirt, VIP pass, tote bag and info pack. We also created a virtual attendee alternative for key bloggers, aimed at helping Nokia afficonados, fans and journalists worldwide to feel part of the action and the key announcements of the weekend. 3D glasses were also included in the Virtual Attendee pack for exclusive 3D broadcasts." You can view more on Lethals Website here: http://thisislethal.com/2010/09/nokia-world/ Here’s some feedback from the Virtual Attendees: esphoneblog.com mypocketos.com jaypeeonline.net palmdiscovery.com Read Less
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Nokia World 2010 - T-Shirt Design

More can be found on Lethal’s Website:

“Working with word-of-mouth agency 1000 Heads, we developed an ‘on the ground’ pack for attendees at the Nokia World conference at London’s Excel Centre including a t-shirt, VIP pass, tote bag and info pack. We also created a virtual attendee alternative for key bloggers, aimed at helping Nokia afficonados, fans and journalists worldwide to feel part of the action and the key announcements of the weekend. 3D glasses were also included in the Virtual Attendee pack for exclusive 3D broadcasts. Here’s some feedback from the Virtual Attendees:”