This is an MA project for graphic Branding&Identity that speaks about those irrational and subliminal effects of branding&advertising that trigger a change of perception of the product (weather an object, product or idea) in the head of consumers, more in depht, about branding's PLACEBO&NOCEBO effects.
It plays around the motivational theory of the hierarchical human needs that , to make it short, explains why you are not concerned about your haircut if you are starving or why certain people feel, and actually is, more confident when showing off status symbols cars or clothes.
In this point of view, what we are talking about, is nothing more than a PLACEBO EFFECT of some brand that makes you perceive them as a fulfillment of your irrational needs.
But this is a long story...
and I invite you to read about it in the Report right down here.