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No Tie Generation - Brand Guidelines, Stationery and Logo Updates
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The client came with an existing logo and set of brand guidelines that he required updated. No Tie Generation is a company with several 'arms', each that provide a particular service. Therefore he required a family of logos that worked together as well as independently. I updated the logo by giving each service its own distinguishable colour. The logo itself was also updated with new typography, and with 3 different versions so as to provide options for different scenarios.

Further to the updated brand guidelines and logos, the client required business cards and compliments slips. The concept behind the business cards was to lure potential clients through the addictive game of sudoku - this 'hook' of problem solving then relates to the client's main service as a consultancy. Creating a business card this way allowed for impact and a bit of playfulness.
LOGO FAMILY
LOGO FAMILY
LOGO FAMILY
LOGO FAMILY
LOGO FAMILY
BUSINESS CARD
BUSINESS CARD
COMP SLIPS
COMP SLIPS
COMP SLIPS
BRAND GUIDELINES
BRAND GUIDELINES
BRAND GUIDELINES