The challenge presented in this project was to take an existing product's packaging and re-design it with a strong focus on aesthetics.
I chose to work on a watch box for Nixon - specifically, their Player model. The existing package design featured nothing more than the company's logo and wordmark. There was no indication of what the box contained.
The middle band - in this instance, black - as a way of showing the watch's face colour.
The box's interior features a photo of a Nixon-sponsored athlete - a skateboarder, snowboarder, surfer, etc.