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The goal of this Advanced Layout project was to take an existing brand's packaging and re-design it. I chose to re-design the packaging for Nixon… Read More
The goal of this Advanced Layout project was to take an existing brand's packaging and re-design it. I chose to re-design the packaging for Nixon's "Player" watch. I kept the original box's architecture and functionality, but improved on both exterior and interior imagery to make the product more apparent. All digital work done in Adobe Illustrator and Adobe InDesign CS6. Read Less
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The challenge presented in this project was to take an existing product's packaging and re-design it with a strong focus on aesthetics.
I chose to work on a watch box for Nixon - specifically, their Player model. The existing package design featured nothing more than the company's logo and wordmark. There was no indication of what the box contained.
 
The middle band - in this instance, black - as a way of showing the watch's face colour.
The box's interior features a photo of a Nixon-sponsored athlete - a skateboarder, snowboarder, surfer, etc.