This print campaign was made under an integrated marketing campaign we made for our Advertising Practice subject under Professor Estrella.
The project was a group project. We were asked to create a full integrated marketing campaign in a week. That includes print, radio, television, marketing plan, marketing objectives, advertising objectives, etc.
I was most involved with the print campaign as it was my study that got approved by the group. I basically thought of turning food into product benefit illustrations.
To producing the advertisements: We bought from the actual restaurant. Went to a photography studio run by a group mate's family. Styled the food. And shoot. A group mate then magnificently laid it out, cut out the images from their background. added shadows, added copy, etc.