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This project, as part of the AAF's National Student Advertising Competition (NSAC) was a campaign created to attract multicultural millennials to… Read More
This project, as part of the AAF's National Student Advertising Competition (NSAC) was a campaign created to attract multicultural millennials to the Nissan brand. In June 2012, this was selected as the winning student campaign in the nation. Read Less
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As a part of the 2012 chapter of the University of Nebraska-Lincoln's NSAC team (National Student Advertising Competition), I and 22 others worked to create a campaign for Nissan, aimed at attracting a multicultural millennial audience. 

This campaign would go on to win at both a district and national level. We called it "Hard to Explain, Easy to Experience."


As one of the four art directors on this team, I assisted in many creative and design aspects of the campaign. My biggest role manifested in our print advertisements. These ads use interactive elements such as stickers and foldouts to create a dynamic ad that demonstrates the features of the vehicle advertised.
Print 1, for the Rogue's around-view monitor, which uses stickers to conceal an exciting scene
Print 2, illustrating the vast headroom in the Versa
Our plans book, featuring our entire campaign.