As a part of the 2012 chapter of the University of Nebraska-Lincoln's NSAC team (National Student Advertising Competition), I and 22 others worked to create a campaign for Nissan, aimed at attracting a multicultural millennial audience.
This campaign would go on to win at both a district and national level. We called it "Hard to Explain, Easy to Experience."
As one of the four art directors on this team, I assisted in many creative and design aspects of the campaign. My biggest role manifested in our print advertisements. These ads use interactive elements such as stickers and foldouts to create a dynamic ad that demonstrates the features of the vehicle advertised.