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Nintendo, like many brands, struggles with fragmentation on YouTube. Should it consolidate into one omnipotent super channel or maintain three ch… Read More
Nintendo, like many brands, struggles with fragmentation on YouTube. Should it consolidate into one omnipotent super channel or maintain three channels, one for each of its platforms? The solution that made the most sense was to keep the three-channel strategy, but associate the channels through consistent navigation. The result is a seamless experience for users. By including thumbnail watermarks, brand-safe watch pages and annotated creative bumpers on all of its videos, Nintendo was able to keep users engaged on and off the channels. Read Less
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Nintendo
YouTube Brand Channel
Nintendo, like many brands, struggles with fragmentationon YouTube. Should it consolidate into one omnipotent super channel or maintainthree channels, one for each of its platforms? The solution that made the mostsense was to keep the three-channel strategy, but associate the channelsthrough consistent navigation. The result is a seamless experience for users.By including thumbnail watermarks, brand-safe watch pages and annotatedcreative bumpers on all of its videos, Nintendo was able to keep users engagedon and off the channels.

Nintendo YouTube Brand Channel – http://www.youtube.com/user/Nintendo?ob=0&feature=results_main