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About

Located in the new city centre of Ningbo, NCP is a key investment of the Ningbo government designed to uplift the lifestyle of the city’s residen… Read More
Located in the new city centre of Ningbo, NCP is a key investment of the Ningbo government designed to uplift the lifestyle of the city’s residents. The strategy needed to appeal to a wide spectrum of audiences who were new to the concept and to draw them into the new area, and be devised so that it could be re-purposed for future developments in other cities. Developed and articulated the project vision that enabled Ningbo to become a global “infotainment” destination. This progressive and fluid brand strategy evolves with the market to support the vision. Read Less
Published:
Designed at Alchemy Asia
 
Brenda Chan – brand consultant
Eunice Chan & Queenie Chan – final artwork & output