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Embedded in Nike’s mission statement is the phrase: “If you have a body, you’re an athlete.” With that as the axis for this campaign, David A .Yo… Read More
Embedded in Nike’s mission statement is the phrase: “If you have a body, you’re an athlete.” With that as the axis for this campaign, David A .Young (Creative Director) and John Rees (photographer) came up with the concept behind this memorable, whimsical and original campaign. Our role in it was to create the branding elements and the icon that identify the series and connect ordinary, daily-life activities to Olympic sports. Art & Creative Direction: David A. Young // Photography: John Rees // Design: Rodrigo Suárez // Copy: Amie Champagne Read Less
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