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About

The Nike.com experience was created to integrate both Nike Brand and Nike Commerce under one seamless roof. The goal being to fully integrate a f… Read More
The Nike.com experience was created to integrate both Nike Brand and Nike Commerce under one seamless roof. The goal being to fully integrate a fast and easy to use shopping experience with the brand storytelling that is at Nike's core. This is the mobile version of the site. Produced @ R/GA Read Less
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The Nike.com experience was created to integrate both Nike Brand and Nike Commerce under one seamless roof. The goal being to fully integrate a fast and easy to use shopping experience with the brand storytelling that is at Nike's core.
 
Produced @ R/GA
Creative Direction: Mark Laughlin, Fura Johannesdottir
Art Direction: Matt Schreiber‎
Visual Design: Erik Herrström, Rumiana Williams, Ryan Howard, David Toro, Jon Newman
Experience Design: Caitlin Robinson, Evinn Quinn, Rachel Inman, Christine Horvat
Copy: Tim Hutchison, Kris Seto
Production: Elizabeth Bell, Emily Fare
 
Awards
2014 Digiday Retail Awards / Best Retail Brand Website Experience - Winner
2014 Digiday Retail Awards / Best E-Commerce Experience - Silver
2013 D&AD Professional Awards / Branding, Digital Brand Expression - Yellow Pencil
2013 One Show Interactive / User Experience Design/Information - Gold
2013 One Show Interactive / Website, E-Commerce - Silver
2013 Cannes Cyber Lions / User Experience - Finalist
2013 Webby Awards / Best Shopping Experience - Winner
2013 Webby Awards / Best User Experience - Finalist
2013 Webby Awards / Best Navigation/Structure - Finalist
2013 Art Directors Club Awards / Interactive (Website) - Silver
2013 Art Directors Club Awards / Interactive (E-commerce) - Silver
2013 Digiday / Best Brand Platform - Winner
2014 Digiday / Best Retail Brand Website Experience - Winner 
2014 Digiday / Best E-Commerce Experience - Finalist
2013 London International Awards / E-Commerce - Bronze
2013 London International Awards / Digital Navigation/Interactivity - Finalist
2013 New York Festivals / Craft (Interface & Navigation) - Bronze
2013 New York Festivals / Websites (Products & Services) - Bronze
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