Nike Sportswear Summer '10 (GS Polo)
5733
214
8
Add to Collection
Tools Used
About

About

Nike Sportswear global seasonal product feature: The GS Polo & Racerback Tank
Published:
Nike Sportswear Summer '10
GS Polo & Racerback Tank Feature
Nike Sportswear global seasonal product feature: The GS Polo & Racerback Tank

An interactive experience created to promote Nike's featured summer product line consisting of the GS Polo, the Racerback Tank, and the Lunar Rejuven8 shoe. Using key athletes and regional influencers from around the world we created a digital experience that included slow motion background video (shot with high speed phantom cameras), interactive 360º product experiences, behind the scenes look book videos and macro photography highlighting the details of each product.