Nike Sportswear - Destroyer Burrito

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  • An experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item - The Destroyer Burrito. Get there in time, with the right password and you scored a special Destroyer jacket + free Burrito. One of the first campaigns to incorporate Facebook Places.
  • Credits
    Client: Nike
    Agency: AKQA
    GCD: Neil Robinson
    ACD: Andre Le Masurier, Huan Nghiem
    Copywriters: Bob Hall, Vinit Patil