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About

About

A promotion to create buzz around the Nike Destroyer Jacket at the 2010 Portland MusicFest.
Published:

An experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item - The Destroyer Burrito. Get there in time, with the right password and you scored a special Destroyer jacket + free Burrito. One of the first campaigns to incorporate Facebook Places.
Credits
Client: Nike
Agency: AKQA
GCD: Neil Robinson
ACD: Andre Le Masurier, Huan Nghiem
Copywriters: Bob Hall, Vinit Patil