Unite. Overcome. Keep Going.
Entry for Future Lions 2013
SpaceRunners recording distance you passed in Nike shoes, and counts that distance from Earth's surface into the Space. Based on Nike+ sensor or your Smartphone.
Include social network integration, achievements badges for every new space object, integration with discounts program.
Research, concerning to main issues on Nike brand, and market share
Creating of logotype for new subbrand Nike.SpaceRunners.
Visual for new advertisement idea
Users portal on facebook. John Whiskers.
See you soon ;)