Nike Show Your 5 / 2009
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About

About

Show Your Five promised players - someone's going to get famous. And it delivered. Teams competed through a ladder format to get in front of the … Read More
Show Your Five promised players - someone's going to get famous. And it delivered. Teams competed through a ladder format to get in front of the cameras on the Show Pitch. And the team to win the last match under the spotlight represented there location. Read Less
Published:
Nike Show Your Five

The brief was to engage with the UK's 5-a-side footballers and talk specifically to young
urban players.
Show Your Five took its inspiration from UK's modern surveillance society and the extent which teenagers daily lives are captured on film. We turned CCTV from spy spotlight, converted 'hoodies' to heroes, and celebrated grassroots inner-city football as a legitimate sport of champions
.

Role: Online Experience, Senior Designer
Art director: Andrew Tuffs, AKQA