Nike She Runs
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Street mapping for a Nike Women running event. The projector was mounted in a vehicle and using the urban landscape as a screen, the projection w… Read More
Street mapping for a Nike Women running event. The projector was mounted in a vehicle and using the urban landscape as a screen, the projection was brought to live when it moves with the vehicle and takes on the contours of the city's architecture. Casting a projection of a female runner morphing into a cheetah, it motivates the runners in the event and caught the attention of curious by-standers. Read Less
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Street mapping for a Nike Women running event. The projector was mounted in a vehicle and using the urban landscape as a screen, the projection was brought to live when it moves with the vehicle and takes on the contours of the city's architecture. Casting a projection of a female runner morphing into a cheetah, it motivates the runners in the event and caught the attention of curious by-standers.