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About

About

Nike RED campaign "Lace up, save lives". Laces where completely created in 3D.
Published:
CGI and Postproduction: Luminous Creative Imaging (when working at Souverein)
 
This project was created as a promotional campaign for the Nike RED campaign. It is a combination between 3D and photography. The model Drogba was shot without anything in his hands. The laces were then created in 3D and ​integrated into the photography. The 3D hands were created as reflection and shadow influence.
close-up
close-up
close-up
3D view
3D view
The "Lace Up Save Lives"  book made by Nike
close-up

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