Prototype Concepts
The goal of the Nike High Performance Golf Tee project was to design unique concepts that improve golf performance and create interest through the use of form focused design and high quality materials. The concept range included dual material and layered designs, biodegradable designs, pocketable space-saving designs, and clothing hang-tag designs.
This project was completed as Project Lead at Altitude Inc. and was honored both with an Innovation Magazine cover image and an Business Week/IDEA Gold award in 2004.