Corresponding with the expansion of the Livestrong line of products to a global audience, an updated brandmark for the Nike/Livestrong Foundation partnership was needed to introduce the brand to a new range of customers. Nike worked with agency partners to develop a concept to combine the yellow Livestrong band and Nike brandmark, cementing the bond between the two entities. Logo mark refinement, brand standards and product application guide was done by me.
Art direction: Remco Vloon / Eric Duvauchelle
Created while at Nike Brand Design
Featured on Branding Served on April 9, 2012.