Nike Lebron X+
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About

About

Creative campaign for Nike's 10th anniversary LeBron signature shoe release.
Published:
NIKE LEBRON X+ 
Campaign for the release of Nike's LeBron X+ 
The Nike LeBron X+ is the tenth in the signature line of LeBron's. With insights from one of the game's most explosive players, it features newly engineered cushioning, state-of-the-art support and signature details that celebrate the tenth anniversary of LeBron and Nike Basketball. In addition the shoe is Nike+ enabled which tracks your highest jump, average jump height and total jumps per game, along with your steps per second, quickest moments and more. 
Photography: Swanson Studio / CGI & Retouching: Happy Finish
Art Direction & Design: Corey Stephens, Travis Barteaux
Creative Director: David Creech
NIKE+ SPECIFIC IMAGERY
Photography: Swanson Studio / CGI & Retouching: Splash
Art Direction & Design: Travis Barteaux, Joshua Moore, Esther Chang, John Gordon
Creative Director: David Creech, Byron Merritt
PACKAGING
Packaging for the LeBron Nike+ enabled footwear.