Everyone agrees that LeBron James is the most unstoppable player in the NBA today. What everyone may not know is that every King needs his Diamonds. I was blessed with an opportunity to work for Lebron and design a t-shirt for him that perfectly represents that. This collection will be selling on his website soon. This campaign was launched as a collection that was marketed towards Lebron's signature line of shoes "The Lebron X's".This design consists of: one concept with seven inspirational quotes, eight colorways and two different apparels.