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About

Disruptive brand experience created for the launch of the Lebron 11 Nike basketball shoe.
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We partnered with Nike Brand Design to create a disruptive user experience centerd around the latest Lebron shoe, the Lebron 11. Power Harnessed was the theme and 1111 Lincoln Road, Miami was choosen as the official location to launch Lebron's 11th Nike basketball shoe. In true Nike fashion we helped design the space taking over a complete floor within the Herzog & de Meuron designed building/carpark. Neon basketball hoops, shoes exploding from walls, and huge product stories were just some of the elements we designed, aimed at taking the consumer on a visually stimulating journey through the space.