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About

About

Footwear graphic visual language and print + pattern design for the Nike Kobe 8 System.
Published:
Designed the visual style for graphics and print + pattern on the Nike Kobe 8 System. Briefed to create a bold and distinct graphic expression for each shoe in the collection, a consistent geometric scale pattern is used as the base to bring unique snake prints to life. The aesthetic is meant to emphasize a fun, modern interpretation of the classic reptilian motif. 

The launch color, in black and vivid sulfur, features a striped snake look that is sleek and fast. The tongue top system highlights the snake we used as inspiration for the graphics on the upper.
Credits:

Eugene Rogers - Color Lead
Eric Avar - Lead Footwear Designer