• Nike+ GPS
    Lead Visual Design + Icon Illustration
    Map your runs, track your progress and get the motivation you need to keep going.
    R/GA's groundbreaking Nike+ campaign has evolved. Now the Nike+ GPS App takes the Nike+ experience out of your shoe and into your pocket, connecting you to the world’s largest running club no matter what brand of shoe you’re wearing. It comes fully loaded with tools to empower runners and enhance their training. Nike+ GPS uses your phone’s built-in GPS to track your progress and broadcast your runs to your friends on Facebook. When a friend cheers you on, you hear applause in your earphones. Surprise guest stars voice words of encouragement as you push yourself. Nike+ GPS takes the platform to a whole new level of convenience, cementing Nike+’s place as the ultimate running platform.