NIKE FREE is the innovative technology that allows a runners foot muscles to gain strength by providing less constriction. To help promote the Nike Free 5.0's we came up with a simple idea that would create art with the shoe itself, choreographing a hypnotic kaleidoscope of the brightly colored sneaks. All effects were achieved in camera with special rigs that bent and twisted the shoes to create multiple levels of shapes and patterns. Nike felt that this minimal yet visual approach was the perfect way to show off the lightweight, flexible nature of the Nike Free 5.0's. This was a multifaceted global campaign which spread across video, print, out of home and in interactive retail spaces.
Role: Art Direction/Design