Nike Football Digital Pinball consisted of an interactive installation located in the Nike Stores in Spain during South Africa's World Cup. We created an authentic pinball machine containing a digital game with 4 different scenes, each one corresponding to one of the 4 Nike Elite Series boot models. The physical layout and individual challenges of the four game scenes were specifically designed and programmed so that players could “feel” the features of the different boots: control, accuracy, touch and speed. Under the slogan “Play to be remembered”, Nike Pinball was the main digital marketing strategy the company adopted in Spain as part of its global “Write the Future” World Cup campaign.
Role: Interactive direction, conceptualization of the different games and development.