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This fall will see the launch of a new innovative product offering from Nike leading with the Free Flyknit, and then including Dri-Fit Knit and t… Read More
This fall will see the launch of a new innovative product offering from Nike leading with the Free Flyknit, and then including Dri-Fit Knit and the Hyperfeel. Partnering with Nike brand design, my team worked on every facet of this campaign, from brand design, interactive executions, retail and event concepts. As the next step in the evolution of Nike product design, the task was to develop ways to present the innovations to the world that would allow for clear understanding of the consumer benefits. My role was art direction, lead design, and team oversight. Read Less
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