Nike Endure- Air MAx
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An omague to every athletes joy of pain.
Nike Endure_Air Max

This spot is the story of how much pain athletes endure and ultimately get hooked on to achieve their personal best.

This is one of those projects that you work a lot of years for. We went in and sold this one on the spot, with the bonus that we also produced the other spot we wanted to do as well, Nike Defy-Air Max. 2 for 1.
Sweet memories.
Did this spot with AD/ Paolo Martins & CW/ Oliver Frank. Great memories.
We created one special version for Paul Gasol, when in the last match of the world cup he injured himself. They went and took the cup anyway.