• To celebrate the 10th anniversary of LeBron's signature line of shoes, Nike released a limited quantity of special packaging to celebrate the occasion. Insights from the facets and geometry of a diamond were used throughout the design to reflect the theme of the footwear.

    After winning his 1st NBA Title, 2nd Olympic Gold Medal, & 3rd NBA MVP — it seemed only fitting to include a subtle nod to ring packaging with the shape & functionality of the box.

    Design & Creative Direction: Travis Barteaux
    Photography: Ryan Unruh Studio