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About

To make running an attractive sport for your women, we founded a community that meets offline for running and online on Facebook. The "Club der T… Read More
To make running an attractive sport for your women, we founded a community that meets offline for running and online on Facebook. The "Club der Töchter". ID to the Club was a special shirt with a special twist: The Girls couldn't just buy it, they had to run for it. The Clubs backbone was a clubhouse on Facebook where everything was coordinated. Clubapps on Facebook allowed the girls to invite each other to runs, partys, special events and shopping offers. Everything that happened in reality, then later went back to Facebook and was discussed by the Girls. Read Less
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Nike Club der Töchter
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To make running an attractive sport for your women, we founded a community that meets offline for running and online on Facebook. The "Club der Töchter ID to the Club was a special shirt with a special twist: The Girls couldn't just buy it, they had to run for it. The Clubs backbone was a clubhouse on Facebook where everything was coordinated. Clubapps on Facebook allowed the girls to invite each other to runs, partys, special events and shopping offers. Everything that happened in reality, then later went back to Facebook and was discussed by the Girls.
Credits
Published: 2010
Agency: Jung von Matt/Neckar
Creative Directors: Michael Ohanian, Jacques Pense, Kai Heuser, Matthias Erb
Art Directors: Katharina Hanel, Benjamin Beck, Matías Müller, Jenny Orel, Thomas Lupo
Copywriters: Gün Aydemir, Norman Scholl, Alexander Seifriz
Programmers: Nils Döhring, Daniel Hübschmann
Photographer: Stefan Schmid