Nike Club der Töchter

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  • Nike Club der Töchter
    Social Media
  • To make running an attractive sport for your women, we founded a community that meets offline for running and online on Facebook. The "Club der Töchter ID to the Club was a special shirt with a special twist: The Girls couldn't just buy it, they had to run for it. The Clubs backbone was a clubhouse on Facebook where everything was coordinated. Clubapps on Facebook allowed the girls to invite each other to runs, partys, special events and shopping offers. Everything that happened in reality, then later went back to Facebook and was discussed by the Girls.
  • Credits
    Published: 2010
    Agency: Jung von Matt/Neckar
    Creative Directors: Michael Ohanian, Jacques Pense, Kai Heuser, Matthias Erb
    Art Directors: Katharina Hanel, Benjamin Beck, Matías Müller, Jenny Orel, Thomas Lupo
    Copywriters: Gün Aydemir, Norman Scholl, Alexander Seifriz
    Programmers: Nils Döhring, Daniel Hübschmann
    Photographer: Stefan Schmid