Nike Camp Victory
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An iconic brand experience at the 2012 USATF Olympic Trials. Winner of the 2012 AIA Regional Citation.
Each pavilion is a custom design, made to evoke lightweight speed.
We were given an entire soccer pitch to create the event. We built three pavilions to house the experiences, and placed them on custom track pathways.
A treadmill race that challenges the running community to earn a place on a daily leader board.
Nike+ Heat Map: A live, touch-based view of the Eugene Nike+ running community.
Nike Speed Tunnel: A real-time data visualization of the races occurring at the Olympic Trials. 
Each athlete is captured by high speed cameras and is recreated as an avatar.