Kobe Bryant is the most popular player in China. Nike and Wieden+Kennedy worked to bring two teams of Chinese players to America to train and compete under Kobe's tutelage, then return for a widely-anticipated game on their native soil. The resulting 6-episode reality show was shown nationally on CCTV during the build-up to the Beijing games.
We created print and OOH visual material to impart Kobe's training methods and court wisdom.
Client: Nike China
Agency: Wieden+Kennedy Shanghai
Creative Director: Achilles Li + Justin Hays
Art Direction and Design: Fish Ho + Keith Wang
Copywriter: Achilles Li