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Nike Air Pegasus is the world’s most loved running shoe. For over 24 years it has built up a fiercely loyal global fanbase. Pegasus evolved as te… Read More
Nike Air Pegasus is the world’s most loved running shoe. For over 24 years it has built up a fiercely loyal global fanbase. Pegasus evolved as technology evolved and it became Nike+ enabled. Our mission was to create an online product experience to celebrate the Pegasus history and Illustrate its evolution into a Nike+ running shoe. The Pegasus+ experience was brought to life through beautiful 3D and 2D animations showcasing the Nike+ technology and also through video interviews with the creators of Nike+ and athletes who run with Pegasus. The experience lived in nikerunning.com and was promoted in the main running websites and magazines in Europe plus on the ‘i love pegasus’ fanclub on Facebook. MY ROLE Concept, art direction, design and animation. CREDITS Creative Director: Duan Evans Art Director: Rodrigo Sobral Copy Writer: Nick Bailey Designer: Rodrigo Sobral Group Account Director: Matt Bain Senior Account Manager: Remi Abayomi Read Less
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