Nike Air® : Concept Boards
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About

This is a freestyle/practice project and has not been commissioned by NIKE. Nonetheless I hope you enjoy it and leave some feedback...
Published:
I wanted to create simple but surreal imagery that revolves around the topic gravity and floating, so I decided 
to pick out some former NBA Allstar Dunk Champions. The results are a mix of staged photography and tactile 
design. I tried to visualize the moment an exceptional athlete breaks out of regular physical boundaires and 
goes beyond his limits and beyond time, into a new dimension of accuracy and skill, leaving everybody else 
far behind.
 
The follwing concept boards are supposed to function both as magazine spreads (if rotated 90° degrees), or as 
a regular poster when looked at in portrait format.

 
Thank you for scrolling
 
© 2010
Christoph Ruprecht
 
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