Nike+ Active
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Lead Design + Digital Illustration When Apple incorporated a pedometer into the iPod Nano 5G, Nike turned to R/GA for an experience that would a… Read More
Lead Design + Digital Illustration When Apple incorporated a pedometer into the iPod Nano 5G, Nike turned to R/GA for an experience that would aggregate and visualize the data. The result was Nike+ Active, a playful motivator to get you moving. Every step taken counts as calories burned towards food and destinations goals, transforming the simple act of walking into a game. Read Less
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Nike+ Active
Lead Design + Digital Illustraiton

When Apple incorporated a pedometer into the iPod Nano 5G, Nike turned to R/GA for an experience that would aggregate and visualize the data. The result was Nike+ Active, a playful motivator to get you moving. Every step taken counts as calories burned towards food and destinations goals, transforming the simple act of walking into a game.