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I was asked to develop a campaign for the AFCON 2013 tournament held in South Africa. Paul White assisted with the overall concept and copy. We … Read More
I was asked to develop a campaign for the AFCON 2013 tournament held in South Africa. Paul White assisted with the overall concept and copy. We constructed the concept 'The Future King Of Africa'. The line applies not only to the players but to the fans as well, allowing them to feel they are part of the movement. The campaign consists of apparel and print collateral. Paul White: www.headlinepayoff.com Read Less
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Nike AFCON Apparel
I was asked to develop a campaign for the AFCON 2013 tournament held in South Africa. Paul White assisted with the overall concept and copy.
 
We constructed the concept 'The Future King Of Africa'. The line applies not only to the players but to the fans as well, allowing them to feel they are part of the movement. The campaign consists of apparel and print collateral.
 
Paul White: www.headlinepayoff.com