Nike 128mph TR1 "Black Avenue"

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  • 128mph / NYC _ Limited Trainer One Story
  • Below is the first deck and initial vision I created to celebrate Serena Williams in NYC during the 2010 Tennis US Open. The idea was to create energy around Serena and celebrate her (at the time) WTA number one ranking as well as her sense and passion for fashion. 
    Capitalizing on the "All black everything" trend I presented the direction to the Nike Brand team, and co-designed with Serenna a limited premium Women's Trainer One inspired by a black felt tennis ball.

    C r e d i t s  :
    Initial Creative direction + Footwear special design : Erik Arlen
    Material and color direction + graphic design : Erik Arlen
    TR1 design : Denis Dekovic
    Nike GWT Brand design director : Heater Amuny
    Serena Portrait : Robert Maxwell
    Retail design : Hybrid design
  • Initial Creative direction_first pass
  • Photoshop_rendering, concept visualization for Poster and photoshoot direction.
  • Photoshop_rendering
  • photo : Matthu Placek