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About

About

A print campaign designed to increase Nicorette Pocket Packs sales by promoting inner peace.
Published:
Find your piece. 
 
 
 
The Big Idea: 
 
     Everything is more peaceful when the cigarette is out of the picture. 
 
 
 
Deliverables: 
 
     Three magazine print ads, one magazine insert.
 
 
 
 
 
1.
Copy: "It's not about giving up. It's about letting go."
 
Nicorette: Find your piece.
 
 
 
 
 
 
2.
Copy: "Is this the sign you've been waiting for?"
Nicorette: Find your piece.


 
 
 
3.
Copy: "It's time to throw caution to the wind."
Nicorette: Find your piece.


 
 
 
 
Copy: "Time to let it go."
 
(Lighter is slid out of hand to reveal Nicorette Pocket Packs coupon.)