Nicorette Pocket Packs

  • 163
  • 3
  • 0
  • Find your piece. 
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    The Big Idea: 
     
         Everything is more peaceful when the cigarette is out of the picture. 
     
     
     
    Deliverables: 
     
         Three magazine print ads, one magazine insert.
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    1.
  • Copy: "It's not about giving up. It's about letting go."
     
    Nicorette: Find your piece.
     
     
     
     
  •  
     
    2.
  • Copy: "Is this the sign you've been waiting for?"
    Nicorette: Find your piece.


     
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    3.
  • Copy: "It's time to throw caution to the wind."
    Nicorette: Find your piece.


     
     
     
     
  • Copy: "Time to let it go."
     
    (Lighter is slid out of hand to reveal Nicorette Pocket Packs coupon.)