forms of N and K (title and last letters) are almost mirror image
i played with it for to find optinal composition of the font
geometry is simple and symmetrical
and it can work with old school ribbon
microphone is his main device
here good placement for it
now it needs some spikes around to be a rock and not to roll
and rockin' hand on top
basic color version
more funk colors
Later name was changed to N I K Oldschool after previous concepts was almost done.Previous version without C can't work good with such geometry and also can remind logo of Nine Inch Nails band.So, I just made new and different concept.
i started from this base
and made simple ambigram
this is full-colored version
so, how it works: the logo needed some interactivity, something like different skins and i decided to play with some oldschool or actual elements - things he works with (actual objects) and some key things of our history here (oldschool). For example, this is old microphone.
kolbasa is popular food for long time.
we also have a verb -kolbasitsya- what means to have a joy / to hang out, clubbing
kefir + fresh long loaf was popularcombination for breakfast / fast lunch in USSR.
we also have popular song about it
first adidas came to USSR in 80s, blue sneakers was like big and deficient dream
first action movies
first cell phones
lemon is million
that slang was popular from late 80s. it was time of fast money and first millionaires