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This Project shows how we created the new concept for the logo, then we show the various types of Pepsi cans and products and how each one is des… Read More
This Project shows how we created the new concept for the logo, then we show the various types of Pepsi cans and products and how each one is designed to work with the new concept. After that, we show the applications of the logo in media campaigns such as: Billboards, moving trucks and magazine ads. Read Less
Published:
New Idea for Pepsi Logo
Redesign of the pepsi logo
Recently when Pepsi updated their logo, as designers, we did not feel that it was much different than the previous one . Pepsi, throughout the years, have always did very small, and careful changes in their logo. We think it's time for Pepsi to be brave and make a bolder redesign of their logo.
This is our suggestion :
We took the logo to a new level, taking it from 2D to  3D, just by playing with the shapes and the shadows (a very hot trend in design now).
We wanted an inspirational and uplifting slogan. Focusing on all the good habits we do, habits that make us happy which we need to keep doing and never stop them. Things like love, laughing, dreaming, playing sports, playing music -- Drinking Pepsi should be one of those habits that we don't stop.
Don't stop...
Don't stop loving
Don't stop laughing
Don't stop running
Don't stop playing music
Don't stop dreaming
Don't stop living
Don't stop drinking Pepsi