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Created for the New Zealand Defence force with Ellen&Ellen brand agency.
New Zealand Defence Force
The NZDF is the command central for the three pillars of NZ's defence forces - the airforce, army and navy. The work needed to show the strategic and uniting nature of the NZDF, as well as impart strength and a sense of readiness. The identity was completed closely with the NZDF in-house team to enable an ongoing design understanding of the system and roll-out.