New Zealand All Blacks - Rugby World Cup 2011
Congratulations to the All Blacks on winning the Rugby World Cup 2011! adidas asked our friends and partners from The Art Box Collection to develop a present for the players and 40 partners. Alex Sun and Richard Lange developed 70 personalised and individual boxes together with our Creative Director Max Kuehne. This unique cherrywod box is etched with motives developed by the moko-artist Rangi Kipa from New Zealand. The doors can be pushed open into 4 directions and generate 4 different mokos. Inside the box, personalized Sennheiser headphones and an individualised book are found - each covered with the original material of the famous black jersey. The rest of the book tells the story of a 12-year long partnership - building on Pride, Passion and Partnership.